Country Manager - West Africa

In Office

10 - 15 Years

Not Disclosed

Full Time

Senegal

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Applicants:94

Posted on 21 Nov, 2024

Overview

Job Description | Role and Responsibilities

Develop a marketing/sales strategy to meet business growth objectives
Develop strong understanding of customer behaviour and expectations
Drive the ATL, BTL and direct marketing initiatives
Measure and report performance of all marketing campaigns, and assess ROI and KPIs, gain insight and assess against goals
Monitor market trends and competitors activities
Providing clear guidance and direction in developing and implementing strategic marketing plan
Developing annual brand plans in partnership with the sales team
Obtains product market share by working with sales team to develop product sales strategies
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
Build strategic relationships and partner with agencies and vendors and manage their resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities
Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs
Forecasting, sales planning and reporting all delivered at a high level

Candidate Profile | Who Can Apply

10+ years of excellent experience in sales & business development of pharma industry
Knowledge of spoken and written FRENCH LANGUAGE is MUST
Based out of Senegal (without family)

Education